YouTube Makeup Videos
You’ve heard the term Beauty Guru floating around the web. You’ve probably seen lists of “Beauty Guru’s to Follow,” or articles on the “Best of Beauty on YouTube.” These days, these ladies and gentlemen are mentioned everywhere, in blogs, articles around the web, and even in mainstream fashion magazines! You might already be totally hooked on some favorites and have subscribed to their YouTube channels. At their best, YouTube beauty gurus are fun, informative, and inspirational. At worst, they are fake, cheesy, annoying, or simply tragically messy.
Today, I would like to draw your attention to a particular style of video that is popular amongst the beauty guru set – the department store vs. drugstore showdown.
The mission of this style of video is to provide visible proof of these three beauty truths:
- Application technique is more important than makeup quality.
- Good tools are essential, and are available at every price point.
- There are low end dupes for virtually every high end cosmetic product.
The formula for this style of video is pretty straight forward. A beauty guru will do the research to hunt down duplicate products in from both high-end and drugstore cosmetic lines. They will then film themselves applying their makeup, so you can see the technique they use to create the final look. The viewer has the opportunity to do a side-by-side comparison of the look, products, and technique, which they can then use to inform their purchasing decisions.
Here is a sampling from the many-many “High-end – Low-end,” “Department Store vs Drugstore,” or “Fancy vs Frugal” style videos available on YouTube today. This collection of videos includes some of my favorite Guru’s in action, and is a great place to start if you’re interested in watching this style of video.
Good luck in your hunt for the perfect products, tools and techniques to up your makeup game!
Dawn Devine ~ Davina
Jan. 18, 2016
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Emily Noel – One of the most well respected beauty guru’s for her professional presentation method and honest reviews, Emily lets you know the prices at the time of filming so you really get a sense of the real cost differences between both sides. Although her look she creates is a day look, these same products can be effectively used to create a stage-worthy performance face.
Zebrena – If your coloring is more fiery, Florida based Zebrina is your gal. She’s freckled redhead with bright blue eyes and a passion for makeup. This tutorial takes a widely popular high-end eye shadow palette, the Urban Decay Naked Smokey, and takes it head-to-head with the much more affordable Makeup Revolution Iconic Smokey Palette.
Jasmine Hand – High End Glam Look from Australian Makeup Artist – They eye look she creates in this demonstration/tutorial could be easly amped up for stage belly dance wear. Bonus, the drugstore products she uses are widely available in Australia, so my Aussie friends might get some great ideas for future purchases.
Michelle of ReadySetMakeup – This is a more bright and light makeup look from this exotic beauty. Her primer/foundation routine is very similar to what I use and works. The drugstore products she uses are widely available in the US.
Shannon of Shaaanxo – This lovely New Zealand blonde bombshell presents a smokey eye “clubbing” look that would look great to wear to attend an event, or emphasized with brighter highlight, red lips, and bigger eyeliner for stage.
Angie of Hot and Flashy – Although a slightly different format than the rest on this list, what Angie brings to the table is a more mature point of view. Middle aged skin has it’s set of challenges and issues, and this beauty guru is unafraid to get right to the heart of the issue.