SEO Seminar 2021 – For creative small businesses

Join me for another installment of my Seminar Series:
“Bootstrapping Your Business”
on the Beyond Dance Business Academy Website

Do you have a website for your independent creative business? If you have a website, you’ve probably heard of Search Engine Optimization. Throughout spring, I  brought myself up to date on the latest changes and updates in the world of SEO. What’s working today in 2021 to give website searchability a boost?  In this seminar, I’m going to share what I’ve learned.  I’ve curated a task list for small creative businesses.  You can pick and choose which methods and strategies will work with your time, skills, and budget.

My goal is always to help people do it themselves on a budget.  If you’re interested in learning more, join us live on Sunday, July 25, or as a replay after August 1, 2021.

SEO: Improve Web Search Visibility

with Dawn Devine of Ibexa Press
Sunday, July 25, 2021, Noon Pacific
$15 – includes 45 min slide-talk, Q&A, Handout
Live Seminar via Zoom – Replay available in Aug.
Hosted by Sara Shrapnell of the
Beyond Dance Business Academy
Click here to save your spot

SEO: Techniques

From updating basic content to the strategic use of keywords, activating location services, authority building strategies, and key metadata methods.  During this talk, I explain how search engines work, so you can understand the reason behind what can feel like arbitrary tasks.  In addition, I try to cut through the marketing jargon, defining the most important terms and breaking strategies down into smaller, actionable steps. 

Seminar Handout with SEO task list

Because my goal is to help my friends in dance and costuming succeed in business, I’ve built a targeted SEO task list. We will go over this list in the course of the talk.  Later, you can pick and choose what tasks fit your business goals and available time.  I’ve also included a list of key elements that Google is looking for when ranking websites.  So you can create your own informed SEO strategies that fit the goals of your unique business.

RIGHT: My websites through the ages from 1996-2010

I’m not a Marketing Guru

I’ve been a webmaster, site manager, and content creator since the early days of the web.  My interest in SEO comes from my work on my own businesses.  I’m not trying to sell marketing services or manage other people’s websites.  Instead, I’m sharing the research and knowledge that I’ve gained as part of my own ongoing business education.  Websites are a process of evolution, and over the years, my site has had many looks.  But I’ve always kept on top of the latest SEO methods to help me stay on top of my business game. 

Perhaps I will see you at the talk?
Dawn Devine ~ Davina
July 2, 2021