Category: General

Do you ever have that moment when you bite off a little more than you can chew?   Well, due to a variety of things I’ve fallen incredibly behind. I’m a feeling a little like that frog that is jumping from lily pad to lily pad. Or in my case, from project to project?

In March, I launched a series of posts on belly dance history to celebrate women’s history month. I shared this series on my FaceBook wall and it went pretty well.  It ran a little behind, but I finished in early April, only a few days late.  Many people enjoyed this series, but as it neared the end of the series, many people asked me to move it over here so the content is more searchable and shareable.

Sharing the content on this blog sounded like a really great thing!  So without taking something off my plate, I said “SURE!”  Well, the hard truth is that it takes a lot more time to put up a blog post than it does to whip up a social media post.  I did get as far as day 16, but other time-sensitive business projects were more pressing.

Two Blog Series?

So the big issue was that I had made a promise to start a blog series without carefully thinking about the amount of time putting these blog posts would take. It wasn’t until after I jumped right in when I found myself realizing that I had lost my way.  I simply used up all the extra bandwidth in my work schedule.

I also inadvertently interrupted the flow of the posts about the creation of this gold costume. Several people were following this costume design series and were confused by my sudden change in direction!

The Gold Goddess costume was finished in March has been seen at several restaurants in San Francisco and beyond.  I’m looking forward to planning a formal photoshoot to get photographs on Shalimar.

Catch a clip of Sara and her troupe Neshee Dolu at a recent halfa. 

Writing Projects

This history blog was also threatening to derail my work with my co-authors Sara Shrapnell and photographer Alisha Westerfeld on our next release, Pose.  I realized that I had quickly dashed off my Belly Dance History posts on FaceBook. Each post needed either a good edit or even a full rewrite. In addition, the blog images all needed to be formatted and resized. All that “writing/blogging” time was eating away at the time I had already committed to the Pose Book!

The truth is, I can only write and wordsmith for several prime hours a day. The new blog series was threatening to derail our book schedule!  After three posts, I found myself abandoning the new project in order to spend quality time on the book in progress.

Sewing Projects

In the world of self-employment, the key to economic success is to develop multiple streams of income.  For me, that means devoting time every day to progressing my sewing and design projects.  Over the past two months, I’ve worked on three bedlah sets that needed me to put hours in at the sewing table.

Spring is the start of the belly dance season and there are lots of costumes that need adjustments, refurbishments, and redesigns. Before the end of April, I need to finish off two other smaller projects as well.  All-in-all, it’s quite a bit of work on the agenda.  I’m feeling a bit of pressure because I “stole” some time away from sewing at the beginning of the month for the blog.

Meanwhile, over on Social Media

For the month of April, I’m sharing Orientalist images and discussing this cultural phenomenon by sharing paintings, illustrations, and photographs. Each day, I’m picking an artist, subject or theme and sharing it on Facebook. Although these are short little posts, they contain a lot of information about Orientalism and the 19th century.  While the days are quite aligned I’m planning on rolling through with this series into May to get a full 30 posts completed.

Moving Forward – Resting, Regrouping & Refocusing

I really need this time to play catch up on my other outstanding projects and to make a better plan for the upcoming quarter.  It’s time to give the sewing studio a big deep clean, touch base with all of my design customers, and basically, finish up outstanding time-sensitive projects.   When I return in May, I will resume the Golden Goddess Costume Design project first, and then I will press onward with a couple of long history posts until both of these projects are complete!

I hope that you have a great couple of weeks, I’ll be back in May!

Happy Dance & Costuming
Dawn Devine ~ Davina
April 17, 2019

March is Women’s History Month – Part 3

Hello there!  Today I’m doing something a bit different.  In honor of International Woman’s Day, which falls in Women’s History Month, I’m sharing a bit of belly dance history each day over on my FaceBook page. I’ve decided to put up five posts this month that round up those entries for the week.  This is post #3 in this series. If you haven’t read them all start with the first post and here’s the second post.

Day 13 – Johanna and Turhan, 1960’s – Black and White Glossy Promotional Photo

One of the sources of 20th-century belly dance costume information is black and white glossies. For more than 40 years, from the 40s through to the 80s professional entertainers would supply venues with photographs to use for promotional purposes. These 8″ by 10″ photos might be sent to the press as part of a promotion, placed in signholders outside of the venue, or used as interior decor to share past stars.

Day 14 – Uknown dancer on Arcade Card c. 1918-1925

During the first quarter of the 20th century, before the advent of TV and talkie movies, people living in metropolitan areas would go to coin-operated arcades for entertainment. These penny arcades came in different styles and varieties and might be more child and family oriented. Others were more adult in theme and tone and might be attached to a bar or tavern.

Coin-operated machines would include games, like pinball, flip-show action animation and in the 1920’s you could even see short movie clips. While there were dedicated arcades at pleasure destinations, individual or small groups of coin-operated machines could also be located in other entertainment venues. They were especially popular at early theme parks, especially those at sea-side pleasure Even in today’s movie theaters, small arcades are included, a tradition left over from the silent movie era.

Day 15 – Mata Hari

Well, Facebook didn’t want this post about Mata Hari on their site – apparently, they thought you could see her nipples or that the shadow in the image below didn’t obscure enough of her body. I only see jewels and strategic shadows, but ya know, it’s not their site, so here it is on mine!  Unfortunately, I lost the original text I wrote!  However, I wanted to share that she is probably the best-documented Orientalist dancer due in large part to her reputation as a spy. There are many movies have been made about her, television documentaries, and loads of books, both biographical and fictional.  I have quite a few in my library and recommend this one.

During more public performances, Mata Hari wore “Pinks” or flesh-colored body stockings that created the illusion of nudity. However, she became notorious for dancing in various levels of nudity.  We definitely know she frequently went nude for still photographs.  Compare the two shots below, both taken in 1905.  The left photo is from a public performance at the Musée Guimet.  While in the studio photograph below that became a widely traded post-card, she is partially nude, but with strategic shadows.

Day 16 – La Belle Otéro.

In Paris c. 1900, The Follies-Bergère was one of the most popular places to go for variety entertainment in Paris. The shows included music, singers, comedians, and dancers.

Between 1900-1910, the Spanish born, La Belle Otéro was considered THE star of the show. Though she started off her career as a dancer, she was also known for her acting abilities and her numerous love affairs with wealthy patrons of the art. During her career, she became fabulously wealthy and quite notorious.

I really hope that you are enjoying this series!
Happy Dance and Costuming, 
Dawn Devine ~ Davina
March 25, 2019.

This is part two of a multi-part series where I share the design and construction process for a glamorous show-girl style costume I’m calling the “Golden Goddess.”  If you haven’t checked out part 1, you might want to go here to start this series from the beginning.  To start at the beginning of this series click here.

The Design Process

Let’s get real.  Planning, budgeting, sourcing, and organization aren’t the most glamorous parts of costume creation.  So before we can get to the second fitting stage where we have a lovely garment, I need to step through the dull, yet essential planning and prep steps.

Set up Project Boxes

The project boxes are where I stash all the materials and supplies as I source them.  Every project gets at least one box. However, due to the complexity of the design, this project has two boxes.  One holds the fabrics including the cotton lining, micro-sequin, passementerie lace for the bedlah set.  The materials box also contains the skirt’s accent fabric, a polyester mesh with gold polka dots.

This project also requires smaller embellishment box that holds all of the surface embellishments.  For this costume, there’s sew-on rhinestones, sequin-on-string, and rhinestone chain in various sizes. At the end of each project, I sort the leftover materials into their proper storage locations leaving this box free for the next costume.  I think I’ve had this flip-top shoebox for more than 20 years and have used it for hundreds of projects.

Revise the Design

While it’s good to have a preliminary design when you are planning the costume, it’s just the first drawing. While you might have a great concept for the style, cut, and embellishment of your costume, you might find it difficult to source the materials needed to fully realize your design.

For this costume, we selected materials and supplies from various places both locally and via mail order from a variety of websites.  Once the materials have been gathered, it’s time to spread them out and see if the initial design will work.  In this case, I needed to do a redesign, as the large square rhinestones were proportionally too big for my initial design.

In the picture at right, you can see my preliminary costume sketch on the top right of the page.  But once all of the materials were in my hands, I realized that I need to make some adjustments.  The adjusted costume is on the bottom left. We also looked at the budget and our materials and decided to simplify the design.  This is a page from my studio log book that I use to record my project notes.

Communicating with Clients

I use my studio log book to hold all my project notes, measurements, and rough sketches. This is often quite raw and not very visually appealing. So when I’m working with a client, I use a Project Planner form. This document is used for costume planning.

On this document, I include notes about my dancer’s needs, a sketch of the garment, a list of materials and supplies, and preliminary dates for the first, second, and final fittings.   It’s important at this stage of the game to communicate openly and transparently with your client and establish a timeline for the project. You might look at this form and wonder where the financial information is located.  I use a good old fashioned two-part receipt book for financial info.  The customer will get one half, and I will keep the other.   I always date the Project Planner sheet, scan it, and give my client a copy, and put the original in a client binder. If you like this form, I sell it as part of my Studio Log & Planner printable on Etsy.com.

Create the Build List

Each and every costume I build is unique, so I always make sure to make a build list or order of construction for the project. The build list steps through the process and workflow of costume creation. From the abstract tasks of designing a costume with a sketch and flat illustration to the more concrete tasks like making the pattern or sewing a seam, the build list helps me keep track of what still needs to be done and where I am in the project.

I refer to the build list before each work session so that I keep on track. Checking off the steps is very satisfying and keeps me on track. Sometimes I realize that I’ve missed something because it’s on the build list and not checked off.  If you look carefully at this list, you will see that I completely disregarded constructing the straps. As I took a photo for this blog post, I realized I had missed them.  I went into the fitting with the client missing straps, so we did the fitting with plain grosgrain ribbon. While this isn’t a great tragedy, it did impact how the costume looked at the time of the fitting!

Although I picked up my current to do notebook in the UK, I have in the past used a similar one like this.  However, any notebook will work for this organization method.

Make a “Realistic” schedule

How fast do you sew?  After working on for clients, friends, family, and on my own projects for more than 25 years, I’ve got a good idea of how fast I can sew.  But I’m limited in how many hours a day I can physically maintain my peak performance sewing.

For this ensemble, I’m spending 16 hours on the bra and belt, and 5 hours on the skirt.  However, though you might look at those numbers and think, “Wow, that can be done in a week!” I have to consider my limited “per-day” requirement.  So I’m allowing a full month to finish this entire ensemble.

Another component of scheduling is planning client meetings. When I’m working with clients, we schedule three meetings. There’s an initial consultation, a first fitting, and a second fitting. We have already had our initial meeting where we decided on a budget and style.  The First fitting will happen next week.  Before the first fitting, I need to have all of the components of the bra and belt finished for this try-on.  If there are any design changes or adjustments necessary, this is the time we make those choices and adjust the production schedule.

Tracking for Business

I use a vertical planner as a time tracker and business log.  As you can see in the image above, when I am working on one or more sewing projects, I assign that project a color.  Then when I’m working on the costume, I log it in my book.  I use a waterproof pen so I can go over the words with a highlighter. Using this system, I can see at a glance how many hours I’ve worked on sewing projects.  If I have more than one project under construction, I will choose a different color highlighter.  Since I charge by the hour, keeping accurate track of my billable hours is essential for me to accurately bill my color.  I’ve been using the Passion Planner for the past several years, but you can find loads of vertical planners and if I were to switch to another brand, I might consider this planner or this one.

If you have any questions about how I track and log my sewing projects, come join the conversation.  I have an active FaceBook group where you can ask questions, share sewing and costuming project, and commiserate over sewing projects.

Happy Costuming,
Dawn Devine ~ Davina
February 25, 2019

First Post in this series – https://www.davina.us/blog/2019/01/golden-part-1/
Next Post in this series – Coming Soon

After taking a month off in December of 2018, I’m now diving back into a project that I began last summer.  I sometimes am asked why I need so much “lead time” to make a costume, and the answer is simple.  Everything takes time.  From designing the initial concept to meetings, fittings, patternmaking, and sewing, there’s simply a lot to do for each garment.  In this blog post, I’m going to map out the steps that I take when working with a client to design a custom costume.

Last year, I completed this lovely ensemble for Bay Area professional dancer, Shalimar. I was thrilled that she was happy with the performance and audience response to this costume.  She commissioned a new costume that we are calling “The Golden Goddess.”

Shalimar’s Idea: A head to toe gold and rhinestone costume suitable for close-up performances in dark restaurants. 

Design Brief

When I’m working on a project with a customer, it’s a good idea to create a design brief and project contract.  This can be a formal negotiation with a contract or an informal goals list.  Every designer is different, but at a bare minimum, you want your contract to include budget, timeline, and costume summary. For more detail about the design brief, check out this blog post.

Initial Sketch

Once you have hammered out the fine points of your contract, it’s time to design. For the Golden Goddess costume, I did these initial design sketches.

I generally have some ideas on the types of materials we are considering for use in this costume.  For the Golden Goddess, we choose a micro-sequin base with individual rhinestones, rhinestone chain, and sequin on string.

This type of sketch is called a flat, and I like to draw in pencil on gridded paper to help maintain the proportions of the costume.  These initial sketches are a point of discussion and development when working with the customer.  Often these designs will be refined and adjusted as the project progresses.

Budget

Agreeing on a budget is always an important part of the contract between designer and client. In my business, the budget is broken into two parts.

Cost of Materials

When calculating the total cost of a project, I always begin with materials.  The materials, fabrics, and trims that you choose to use in your costuming project play the biggest role in determining how lush or sparse a costume will appear.  Often, more expensive fabrics are so spectacular, they require less work to craft into a show-stopping costume.  As a designer, I always have estimates of what each element in the costume will cost when budget planning.

Cost of Labour and Time

The second part of the budget is my labor and time. My time falls into three categories.  The first is design services, and that’s the time it takes to sketch the designs, source materials, project planning and set up. The second category of the budget is time. This includes meeting times, fitting, and shopping and sourcing time. The third section is sewing and construction. This is simply the time I spend during the build of the costume.  With experience, I’ve learned how much time it takes to design, source materials, and construction, so my estimates are accurate, barring design changes.

Sourcing Materials

Once my client and I have decided on a design, set a budget, and tentatively chosen the materials and supplies needed for a design, we begin sourcing materials. Sometimes my clients arrive with fabric and all we need to buy are the things we need to complete a garment. Often my customers like to buy their materials on their own.  For this Golden Goddess costume, my client authorized me to make all the purchases necessary to complete the costume.

For the Golden Goddess ensemble, we are using gold micro-sequin cloth, individual rhinestones, and rhinestones on chain.  For speed and convenience, I wound up purchasing most of the materials and supplies from Amazon.  I do not have a great selection of fabric stores in my area so I will frequently resort to internet shopping to get the price and quantities I need to craft my ensembles.  We had to allow time for all the materials and supplies to arrive before beginning the costume.  Sourcing took about three months last summer.

Create a Project Box

As we gather the materials and supplies, I create a project box that will contain all of the design elements in one convenient location.  I will label it with the customer’s name and place it on a shelf in my sewing studio.  When it’s time to work on a costume, I can easily pull down their box and dive into the project with a minimum of hassle and running around.

All of these steps are part of my design flow that helps me move from a rough concept to finished costume.  Every designer, costumer, or seamstress will have a different process.  I hope that this process break down inspires you!

Happy Costuming and Dance,
Dawn Devine ~ Davina
January 9, 2019